THE VALUE OF MISTAKES
“The man who makes no mistakes does not usually make anything” Edward John Phelps (1822-1900)
A senior marketing executive with a high-powered corporation, so the urban legend says, once backed a marketing campaign that went seriously awry costing his company a significant amount of money. Chastened, he entered hic CEOs office with a suitably worded letter of resignation fully intending to bow-out the honourable way (In Japan a samurai sword and some severe bowel spilling would probably have been required). To his surprise, the CEO calmly tore up the letter.